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More people own a cell phone than a toothbrush. There are over 7 billion people in the world. An estimated 3.7 billion of them own mobile phones, but only around 3.5 billion own toothbrushes. We urge you not to use this stat as an excuse to spend your brushing time playing Draw Something instead. (Consumer Technology Association)
91% of retail brands use at least two social media channels. Apparel brands are the most socially active, with an average of 5 channels used per brand. (SocialTimes)
There are nearly twice as many users on WhatsApp as on Instagram. Instagram boasts 430 million monthly users while the global messaging app WhatsApp hosts 950 million. (Socialnomics)
Every second, more than 500 hours of video is added to YouTube. How many of these hours of content feature sleepy kittens? Never enough. (ReelSEO)
It costs under $5,000 a month to have an expert manage all of your social media accounts. That’s Facebook, Twitter, Pinterest, Google+, Linkedin, Reddit and more! Check out our complete guide to the cost of social media marketing to learn more.
We hope you enjoyed some of these social media statistics. These days it seems there’s an app born every minute, so we’re sure new, even more surprising insights are around the corner too. To stay up to date on the latest social media marketing stats and strategies, follow us on Facebook and Twitter.
And let us know you’re out there by tweeting us your favorite social media marketing fact from this list (or send us a new one to add!).