5 Interesting Facts About Social Media UsersNovember 18, 2017
1.Over 5 million Facebook users are under the age of 10
This is despite the fact that the legal terms and conditions prohibit anyone under the age of 13 from using the site. So where are these kids’ parents? According to Forbes, “95 percent of parents were aware their kids were using the service while 78 percent helped create the account.” Cool moms of the world, take note – helping your underage kid sign up for Facebook is the new letting your kid drink in the house.
2. Companies ignore 70% of Facebook questions.
When Facebook fans post their questions online, only 30% of them receive answers. These are some pretty crazy statistics when you consider that connecting with consumers is kind of the whole point of having a brand presence on social media, but many social media marketing experts see this Facebook fact as an opportunity. If you’re willing to engage customers when your competitors aren’t, separating yourself from the pack becomes a lot easier. (Social Bakers)
3. Users spent $1.85 billion on virtual Facebook credits in 2012.
At that price, we could have bought around 50 private islands and five $100 million yachts. Or, you know, a bajillion Farmville chickens. Looks like the people have spoken. (Wired)
4. Moms are the biggest supporters of branding on Facebook.
If your brand isn’t tapping into the mommy market, you’re missing out. Keep this crazy statistic in mind: when they aren’t tagging you in embarrassing childhood photos or questioning your relationship status, Facebook-friendly moms are liking brands more than any other group. (Mashable)
5. Facebook’s population is almost 4 times greater than the USA’s!
Here’s a fun Facebook fact: the population of the U.S. is nearing 319 million — Facebook boasts over 1.59 billion users. If you’ve only gotten a hundred of these users to like your page, you may want to rethink your brand’s Facebook strategy. (Facebook)
We hope you enjoyed some of these social media statistics. These days it seems there’s an app born every minute, so we’re sure new, even more surprising insights are around the corner too. To stay up to date on the latest social media marketing stats and strategies, follow us on Facebook and Twitter.
And let us know you’re out there by tweeting us your favourite social media marketing fact from this list (or send us a new one to add!).
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